Establishing customer or corporate public expectations through your professional profile is a sound approach if you are a CEO or a consultant communicating what you can do for your stakeholders.
The usual way of broadcasting your profile is either inserting it in your corporate profile, your business plan or do a mass mailer of your resume (which is bordering towards narcissism).
Or simply build a website that broadcast all the good stuff about yourself (which may also be considered narcissistic).
Your profile is really your resume.
Your resume is the comprehensive kit or advertising material you will need to put your best foot forward.
To do this you will have to provide substantial information about you that is relevant to the job you're applying for.
Don't do an information overload by cramming everything about you in your resume.
It must be simple to be beautiful and logically organized to make sense to your prospective reader.
We are all familiar with the importance of resumes when applying for a job. There are really more to resumes than just selling yourself during a job application.
You need to always remind yourself what you have become, what knowledge and skills you have acquired, and what you have achieved not only as a professional but as a person.
It is the reason why you have to update your resume at least once a year or preferably when a new year starts.
It can be a good morale booster if you're down and figuring out what will be the next step in your career or in your life.
Generally, when you draft your business plan and submit it to investors, banks, venture capitalists, etc., you will most likely be ask to back up your management profile with either your resume or the resume of your partners or managers.
It is just logical.
If you claim you can pull off what you were talking about in your business plan, the least you can show them is what knowledge, experience and skills you have to be able to pull it off.
The resume will do just that.
If you are into a consulting business, you will need to advertise your experience, the projects you have handled and the problems you have solved.
The resume will even be more significant once you have to create a short description of your background for a book you will be writing.
(Ever notice the short group of text that gives the background of the author just below the author's picture.)
Personally, the best thing that happened to me in terms of broadcasting my resume or professional profile is LinkedIn.
If you have not heard of LinkedIn yet, it is one of the largest business network online to meet professionals, business leaders, and colleagues.
It is a channel for you to build relationships and find opportunities for yourself. I have been a member of LinkedIn since 2004.
I have kept in touch with former customers, colleagues, friends, classmates, and even former students in LinkedIn.
What is it you will see in LinkedIn? Let me give you a short preview.....
Home page is where I see updates happening within my network like friends or members getting new jobs or promotions, articles written or endorsed by members, professional endorsement from network members, people I may know that are not yet within my personal network, etc.
Your Profile page which is basically a good preview of your professional profile or your "living resume".
It's a living resume because LinkedIn always prompts you to improve your resume or update it.
There's the My Network page where you see everybody that you have linked with (or you have Linked In) since you became a member. This is your professional network. This is like a directory of all the people you have related with in LinkedIn since you established yourself in the network.
The Jobs page is where corporate members post job openings in their respective companies. If you use LinkedIn primarily for career growth, this is the page you will look at very often. I seldom visit this page, but whenever I do it gives me a preview of the companies that are expanding based on the scope and quality of the job openings being advertised periodically.
The Messaging page is where you can communicate to members of your network. It works just like any other messaging service but only works with people within your network.
The Notification page is where you get updates from members of your network like articles they've written, news about their careers, and updates from LinkedIn (updates from you included).
It is in LinkedIn that I have re-established relationship with former colleagues and customers. These are the people I thought I will never get to meet again. I'm not really meeting them again but it is the next best thing because now we communicate regularly and even share a lot of things professionally. You get sound advice from them occasionally.
If you are a first time user or visitor, the features in the network can be confusing or maybe a bit intimidating. The roster of members in LinkedIn is quite impressive and just being within their network beholds many possibilities and opportunities either as marketer, customer, leader, mentor or student.
I distinctly remembered not being able to write anything on my profile for several weeks after I registered. Today, it won't be that intimidating anymore to new users or visitors. There's now a manual available to help you or walk you through the process of being a member, preparing your online resume and establishing your own network in LinkedIn.
The manual is entitled....
"Learn LinkedIn: How to Build your Living Resume"
The manual will teach you how to set yourself up on LinkedIn (if you are not a registered member yet!). Once you have set up yourself up in LinkedIn you can establish your account and start developing your own "living resume" in easy step by step process. The manual will walk you through a lot of must-know tips and information to ensure you don't make mistakes. For old time users like me, it will also recommend new tricks to enhance my living resume.
During my time, we did not have this manual, so I was actually adding, deleting, more adding, and more deleting of information in my resume. Even today, I'm still updating it and enhancing it to reflect things I have been doing and achieving through the years.
The manual will spare you the agony I have to go through updating my resume. It eliminates the trial and error of enhancing your professional profile like I did. Well there's always always room for improving your profile in LinkedIn.
Before I forget, here is the page where you can download the manual.....I hope it helps you like it did me...
Learn LinkedIn: How to Build your Living Resume