Two Reasons Why Priority Numbers Demonstrate the Wrong Priority

Let's forget the fact that you have already read the title of this post.....

What do banks, airlines, retail stores, vanity clinics, shipping, restaurants, pharmacies, schools, electric utilities, water utilities, cable companies, government offices, hospitals, and a long list of organizations added every year have in common?

Can you guess? 

Many customer service managers swear its the greatest invention ever introduce in customer service.

Are we getting closer?

Here's another hint....

In spite of the fact they tell you it will get you served promptly and quickly it never does.

It comes in many forms, materials, and sizes.

It attracts almost everybody's attention except the person who is suppose to give you the attention.

Ok....let's get it over with.....

It's a priority number.

Banks use it....airlines use it.....retail stores have get it....

Personally I hate it. I have worked customer service for almost twenty years. The use of priority numbers never came up as a…

Customer Service and The Numbers Game

Business always starts with numbers.
You cannot do business or marketing strategies without numbers. Business planning is based on numbers, most of the time at least.
Enterprise development cannot be deliberately managed for growth without numbers.
Number crunching in developing or growing your enterprise is a tedious but unavoidable task every business owner must do. It's almost like a law of nature applied to business.
Let's do the business numbers to know if we got our revenue right or our forecast right. If you are always doing sales strategies, you will always deal with revenues and forecasting.
When approximating the quantifiable aspect of lead generation and revenue forecasting, it is imperative that you make plausible assumptions.
There's a bit of a twist to this. If you have no relevant experience in selling or keeping track of audience or Customers, you will not have a "plausible assumption" about anything related to your business, s…

Know What You Want From Advertising

There's this prevailing myth that advertising sells. I personally would want to believe this. Imagine the cost you'll save if you don't have to go through all that recruitment, training and paying wages to get people to sell.

For sales people who earn solely on commissions, they would wish that advertising actually sells anything. Sales people know that the launch of every new ad campaign is merely an opportunity to ride on a short burst of interest for their offering.

Selling door to door is as common today as it was 50 years ago.

If you take extra effort to look at books and sales training materials now and 50 years ago, you'll find out that the training outline hasn't change much.

Even the multi-billion dollar pharmaceutical and medical industry still rely mainly on door to door selling.

The amount of business cards and free sample products on a typical doctor's clinic is a clear demonstration of how pervasive is door-to-door selling in this industry.

Unless a…

Business Model Canvas by Alexander Osterwalder

The book "Business Model Generation" was written by Alexander Osterwalder and Yves Pigneur with the participation of 470 practitioners from 45 countries the objective of which is to come up with simple, relevant, and intuitively understandable representation of how a business works. The model is suppose to become a shared language among those who wish to create new strategic alternatives.

This common language is suppose to allow us to challenge our assumptions about the four main areas of a business: customers, offer, infrastructure, and financial viability. From these four main areas of business, the Business Model introduced by Dr. Osterwalder and Dr. Pigneur, can best be demonstrated via the nine basic building blocks that presents how a company makes money. These building blocks are: key partners, key activities, key resources, value proposition, customer relationships, channels, customer segments, cost structure and revenue streams.

Under infrastructure are three (3) buil…